"I like the Times Square Toys R Us a lot, in large part because it demonstrates Koolhaas's theories more clearly than Koolhaas's Prada SoHo does. It's exuberant, and doesn't try to be important. It is probably the best indoor public space around Times Square."
The New Yorker (Click to view the entire article - 660KB PDF)

"What makes your job fun?  It's a terrific opportunity to incorporate everything I'm really interested in – color, music, lighting, space.  And I get to do fun research – I know everything about Harry Potter."
O The Oprah Magazine (Click to view the entire article - 224KB PDF)

"I don't personally feel I've reached any level of maturity," said Joanne Newbold, the store's designer. " Which is why I recognize that the key thing in designing toy stores is that while they're allegedly for children, the biggest kids of all are the parents shopping."
The New York Times (Click to view the entire article - 724KB PDF)