"Your store is the most effective marketing tool you have."

The first thing every new client says to me is “I want people to walk into my store and say “Wow!”  We specialize in “wow”.  That’s what I enjoy doing and that is what I am known for in my long career as a designer. - Joanne Newbold

J/Newbold Associates is a unique award-winning designer of retail entertainment stores. Specializing in store planning, retail interiors, environmental graphics, and retail identity, we are experts in creating destination retail that attracts children and their families for meaningful interaction and sales.

Signature designs include the 30 ft ferris wheel for Toys 'R Us in Times Square, the hip candyland of Dylan Lauren's flagship Candy Bar, the 50 ft animated trojan horse for FAO Schwarz at Caesar's Palace, the landmark 3-ton bronze teddy bear at Boston's Floating Hospital for Children, and a 100 ft Sea Serpent Play Area in Avenues Mall in Kuwait.

Established in 1992 by designer Joanne Newbold who is actively involved in every project, the full-service New York based firm oversees projects from design conceptualization to overseeing the finished installation with close client involvement.